Fun fact: the actual point for measuring the distance to and from London is located at Charing Cross, so you’re literally in the centre of London.

Well-placed, central riverside spot, with an all-day deli, coffee shop and a SMEG kitchenette in every suite.

Sleek hotel brought to you by trailblazers of the Berlin hotel and bar scene – where better to expand to than London?

Whether you don't want to stay all day in bed or see ALL of London – this Dickens-inspired gem is happy to oblige.

Originally a grand Victorian bank, features breathtaking lobby and lounge with a vast stained-glass dome.

Sweet spot near London biggies like The Gherkin, Tower Bridge, Old Spitalfields Market, Brick Lane and Whitechapel Gallery.

Modern design and industrial style located right on the water and only 15 minutes from City Airport via the DLR.

Located smack dab in the heart of London, just minutes from the ultra-hip Shoreditch district.

Breezy elegance a short walk from Covent Garden and the West End. Great place for theatre-goers. You'd like it!

Inviting boutique stay in Bloomsbury steps from the British Museum where there is no shortage of ace antiquities.

Directly opposite Gloucester Road tube station.

A location that's right in the action — and just a stone's throw from Royal Parks and Buckingham Palace.

Splendid 19th-century Georgian ideally situated within walking distance of the British Museum and about a million bars and restaurants.

Club Living Room has your downtime covered with a laid-back vibe and on-the-house snacks and bevvies.

No need to venture out sans brekkie – they treat ya to tasty, on-the-house croissants & bottomless coffee every morning(!).

Steps to Trafalgar Square and oodles of other sights, so go ahead and explore.

Right ‘round the corner from Kensington High Street and a quick walk to Hyde Park.

Prime location features stunning views of the River Thames, Tower Bridge and the Tower of London.

Set in a quiet residential 'hood and just a 3-min stroll from the Pimlico tube station.

Located near the Thames, within view of the Tower Bridge and the Tower of London. Keep an eye out for Anne Boleyn's ghost!

Whatever time you stumble in, the 24-hour front desk serves up service with a smile.

Glorious hotel dating to 1898. Only the British Museum has more marble and gold leaf.

Super-sleek modern digs in a residential ‘hood. Primarily neutral palette comes alive with pops of color.

Set in one of Kensington’s earliest Victorian townhouses, these spacious digs treat you to all the modern must-haves.

A fossil’s throw from the British Museum.

Floor-to-ceiling windows max out those pretty city views in seriously cosy (yet still chic) rooms.

Chic modern design and wide open spaces in London's fashionable East End.

Befitting the 'hood, this converted Victorian warehouse is now a contemporary mixed-use space housing 3 restaurants and bars plus a bakery.

Enviable Soho address, a 5-min stroll to Piccadilly Circus, Her Majesty’s Theatre, Nat’l Gallery and Trafalgar Square.

Exclusive Mayfair address on a peaceful residential street.

Stylish serviced apartments between the diamond district (jewels!) and happenin’ Covent Garden (shows!).